There are a zillion articles and blog posts on why you need a marketing strategy and how to develop a marketing plan. The marketing "To-Do" list is endless. Do this, then that.
Blog three times a week. Frequent short posts or longer, more in-depth posts? Article marketing. E-books. Content marketing strategy. Video. Webshows. Podcasting. Branding. Logo redesign. Website redesign. Inbound marketing. Direct mail. VDP. Email marketing. Mobile-friendly website. SMS / text marketing. Location-based services. Foursquare. Gowalla. Groupon. New media. Social media. Facebook. Twitter. LinkedIn. Print ads. Magazines. Newspapers. Yellow pages.
Whew! Where does it end?
Then you've got the metrics, analytics and ROI. What's working and what's not?
So where do you start? How do you start? You know you need to start, but how do you find the time? Most small businesses would need an extra person just to keep up with all of this. And that's exactly my point.
You can find someone "part-time" depending on your needs:
- Intern – There are lots of bright college kids that want summer internships or will work part-time. Give them the "To-Do" list.
- Printer – I know, I know, this part is self-serving. But some printers have adapted with the changes in technology and become MSR's (Marketing Service Providers). So your printer (or this printer, me) might be able to handle some of this for you.
- Virtual Assistant – There are VAs that specialize in these activities. Google it.
- Online Agency – This will take a bit more research and bigger investment. But seems like I run across more amazing talent every day.
- Ad Agency – Look local first because there are some very bright people stretching from Greenville to Wilmington.
Call us. We can give you some direction on this. We may or may not be a fit for you but rest assured, worst case, we can find someone to answer your questions.
David A Moore is a cross-media marketing junkie fueled by Mountain Dew. His habit is supported at Advantage Printing, a commercial print and marketing service provider serving churches, nonprofits and small businesses.
Follow me on Twitter: www.twitter.com/davidamoore