Just say "NO" to the recession. CHOOSE not to participate.
I read an article or blog recently and copy/pasted the following. I can't remember where I got it, so don't hang me for copyright infringement or anything. But it goes along with the whole Seth Godin philosophy of being remarkable. It goes something like this:
"Do something so cool, so show stopping and exciting that people can't help but talk about it."
Our businesses would be recession-proof if we all did that.