I copy and pasted the blog post below just so it didn't look like I'm whining about someone trying to save money by doing some of their own printing at home. In this day and time, we all have to do some things to cut corners every now and then. But the writer, Gino of UPrinting, has some valid points.
So read his comments and you can then make a more informed decision. The more information you have, the better decisions you can make for your business. As always, if you would like more printing advice, contact David at Advantage Printing. And for personalized 1:1 cross-media marketing solutions, OBX Advantage.
*And be sure to check out our Business Cards FREE FOR LIFE promotion. Email email@example.com for details.
Business Card Printing Software Pitfalls
Walk into your local Office Depot or Staples and you'll find a number of home business card printing kits and software. They usually cost about $20.00 for 100 cards. That's $0.20 a card and significantly more than what you'd pay with a professional, 4-color, online printing company like UPrinting.
For example, we charge $25.51 for 500 business cards. That's just $0.05 a card and you're getting a high-quality, professional print job.
Low Print Quality
Unless you have a four-color press in your back room or a knack for letter pressing, cards printed at home with business card printing software are never going to be able to compete with professionally printed ones. The quality just isn't there.
With home versions, whether you're using laser or inkjet, the colors will either blur or fade and the tones won't be as vibrant.
Along with limited color ranges, you're also faced with limited options. You're stuck with the templates available on the card printing software, you can't get creative with size or layout and you can't opt for added features.
Low Paper Stock Quality
The paper stock quality is also significantly lower than what you could expect from a professional business card printing company. For example, UPrinting offers three types of stocks for its Business Cards – 14pt. Cover Gloss (uses an environmentally friendly, water-based coating), 14pt. Cover Matte, and 13pt. Cover Uncoated (30% recycled stock).
Have you ever noticed the difference between an expensive greeting card and a dollar-store greeting card? One's printed on cheap, flimsy stock while the other is printed on high-end, thick, quality stock. That's the difference people will notice when they pick up your business card.
Business card printing software packages offer little to no support other than a small help section on the software. Meanwhile, if you choose to do your Business Card Printing with UPrinting, you can give us a call at 1-888-888-4211 or chat with us live for help any time.