Twitter is one of those things I find very hard to explain. Either you "get it" or you don't. And when I hear the ones who don't "get it", try to explain what Twitter is, I am so afraid that those listening will never investigate further and give Twitter a chance. Twitter benefits some far more than others, but I think it offers something for everyone.
That brings me to churches. I deal a lot with churches on the business side with print and marketing projects, but also on the ministry side with men's events, speaking and a community men's group study. As my pastor said recently, lots of churches are just getting around to putting sermons on a cassette tape when they should be using mp3 and podcasts. The point is, many churches are slow to adopt new technologies. Reasons may be financial or just fear of an imagined technology hurdle.
But I received a RT (retweet from one of my twitter friends @jleray) about a church taking the steps to get involved. Are they doing it perfectly? Probably not and they probably didn't expect to. But they are taking great strides to "get it" right and learn as they go. Look at their Staff on Twitter. I counted 18!
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