For starters, a much more interesting title that my last post on Picking Paper with Wisdom. But a deceptive title because we all know size really doesn't matter (ahem).
During this economic squeeze, we are all looking for ways to spend our limited resources more wisely. Many are cutting back or cutting out many marketing projects. But whether it's a marketing project or something simple like an invoice, work order or product sheet…SIZE MATTERS.
As a printer, I can pass along my cost savings to YOU, if I can more than one piece at a time. What does that mean? For example, suppose you use a 3-part NCR (carbonless white/pink/yellow) form for one of your service technicians in the field. Instead of the form being laid out on standard 8 ½ x 11, could you possibly use something smaller? Say 5 ½ x 8 1/2.? That way, I could print two of your forms on the same page. This means ½ the printing time on the press = $$$ savings to you.
Apply this design theory to forms, tickets, tags or cards. Can it be designed to fit four or six or more on a page? Pull out a blank sheet of paper and play with it. The standard sizes are 8 ½ x 11, of course, but also use 11 x 17 and even 12 x 18. See if a few tweaks would allow you to fit multiple per page.
Obviously, you just can't shrink many items that you use. But going forward, it's something to think about. And while you're at it, take into account the quality of paper you REALLY need, black-and-white vs. color, and do as much of the basic design yourself or have a real good idea of what you want.
Size matters. Time is money. Clichés, but in the printing business they ring true and can save you big bucks.