Twitter for business. It works for some better than others. As Twitter grows, so does the SPAM and SCAMS. For any business to succeed, you must gain the TRUST of prospects and customers. With Twitter, you must do that in 140 characters or less.
I am tinkering with ways to make online marketing work for me and my business. I live in a mid-sized town in Eastern NC and 99.9% of my business is within a 30 mile radius. Locally, not too many people are searching for their commercial printer online. So I am exploring ways to remove geographic boundaries and expand products and services toward something that would appeal to an online market. But that's not what this post is about.
Thus far, Twitter is my only "social media" toy. It hasn't been very fruitful if measured by new revenues. But my Twitter experiment has allowed me to stumble upon a few neat characters. One of those guys is @bkmacdaddy, Brian McDaniel. This guy "tweets" 150 times per day. Seriously! Look at his Twitter stats and do the math. But the great thing is, it's NOT about what he had for breakfast. They are usually very useful links to interesting articles.
Brian runs a web and graphic design firm. Check out his website at www.bkmacdaddy.com. You WILL be impressed. I have gotten to "know" him and see value in his tweets and blog posts. And that's what led me to this post. Brian has a 4-part series of blog posts on building your online presence.
Step 2: Choosing a Name Wisely
Step 3: Your Logo
Step 4: Do-It-Yourself Website
On a personal note: Brian McDaniel seems committed to helping people help themselves. Never met the guy in person. In fact, I've never heard his voice on the phone. But he's a great example of someone you can "meet" on Twitter and TRUST in 140 characters or less.
Stay tuned for Part 2 of this post about what it takes to build trust on Twitter.
Advantage Printing is a commercial print and marketing service provider serving small to mid-sized businesses, nonprofits and churches.
Follow me on Twitter: www.twitter.com/davidamoore