"E-mail marketing was the channel most likely to see an increase in spending in 2009, and print was the biggest loser. The across-the-board shift from traditional to digital media is no surprise--it represents a general reallocation of marketing budgets to newer media channels." – eMarketer, Media Dollars Shift to Digital in Downturn (9/16/09) via Six Pixels of Separation - Mitch Joel
Not a real surprise, we see these types of polls in some fashion every month. It's always a little worrisome since I'm in the printing business. We have taken steps into digital marketing to offset the decline in print. We offer email marketing solutions with a partnership with Constant Contact and interactive cross-media marketing. I have plans to enter the mobile markets as well.
But the suggestion here is that the shift in direction is caused by the economy. I think it's a sign of the times. We all prefer digital communications regardless of how much is in our wallets. How many times have you texted or emailed when a phone call would have been easier? I will spend an extra minute texting instead of calling. Not to mention the interruptions every two minutes as you have a texting conversation. Or we will exchange 4-5 emails with one or two sentence responses…with the last one being "Thanks". All of this actually takes more time than the one phone call that could have settled everything in 90 seconds. I know I'm guilty of it.
The more and more "social" marketing gets, the less we talk to each other.
Advantage Printing is a commercial print and marketing service provider serving small to mid-sized businesses, nonprofits and churches.
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