This is a follow up post about gaining trust on Twitter with less than 140 characters. My last post mentioned someone I follow on Twitter, @bkmacdaddy. And it got me to thinking, "Why do I trust someone on Twitter?"
This is NOT a Twitter "how-to" primer. This was spawned by why I trust @bkmacdaddy and not because I have personally done all of these things correctly.
So how can you make sure you build trust with the tools available?
- Twitter bio – You get 160 characters to tell the Tweeple who you are, what you do, and why anyone should be interested. Be sincere and informative without being boastful. Don't try to "over-sell" yourself. If you manage Arby's at night, that's ok. We can still trust you as web geek if you spend another 80 hours a week on your passion, web design.
- Twitter picture – Don't use your mug shot or DL picture. And don't use a picture of you and your best buddy or your hot girlfriend. It doesn't have to be a professional photo, but one that we can get a feel of who we are really "talking" to.
- Website link – I want to be able to dig a little deeper. On the website I can read the "About Me" about YOU. With unlimited characters on your website, I expect more details and history here. Here I want you to build my confidence without boasting about all the homeruns you hit in Little League.
- Blog – If I am really interested in getting to know someone online, I read several their blog posts. It won't take long to get a feel for a person's character and personality. Whether they have a sense of humor, are an "expert" on a subject matter, or someone you need to "unfriend" or "unfollow" right away.
- Tweet "themes" – This is where the rubber really meets the road. Are the tweets informative, personal, or "spammy"? How about timing of tweets? Do you get 20 in20 seconds? Automated tweets can still be personal and informative, but some tweets seem mechanical?
MicroExplosion Media just did a post about Getting Started on Twitter. Typical stuff, but ignored by 90% of the Twitter population. I get in Twitter moods where I will tweet regularly and then quit for a while. I get sick and tired of the trash tweets pouring in from others on my TweetDeck screen. It's ok to be random some of the time, that makes it personal. But so many out there NEVER add value to the conversation. It's always "make money here", "buy this or that", or "get 10,000 followers".
And that's why I follow people like @bkmacdaddy.
Advantage Printing is a commercial print and marketing service provider serving small to mid-sized businesses, nonprofits and churches.
Follow me on Twitter: www.twitter.com/davidamoore