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October 25, 2009

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Direct response expert

Yeah, you are right. But still, direct mail marketing is still a good choice!

-Daniel

David Moore

Daniel, my point exactly. Direct mail is a great choice when done correctly. Many of the naysayers blame poor campaign results on the vehicle and fail to look at the underlying factors that cause their results to "suck". They try it once and then quit. Then many of those "one-and-done" marketers claim their "experience" shows it doesn't work.

Thanks for commenting.

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