Do you know what makes people open and read their mail? Survey says:
From a brand or company I know
Personally addressed to me
Interesting product or service
Can clearly see it contains a free sample or voucher
For local services or events
It's from the competition
Interesting package
Looks funny or humorous
Creative design
Attractive envelope
Color
Source: CCB fastMAP 2008 Marketing-GAP Research
David A Moore is a cross-media marketing junkie fueled by Mountain Dew. His habit is supported at Advantage Printing, a commercial print and marketing service provider serving churches, nonprofits and small businesses.
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