Direct mail that looks cheap is a total waste of money. In an attempt to save a few cents per piece, the sender can throw away hundreds or thousands of dollars. Not only that, but the negative impressive it leaves on your brand could be worse.
I'd love to hear your comments on other cases like this that you have seen.
David A Moore is a cross-media marketing junkie fueled by Mountain Dew. His habit is supported at Advantage Printing, a commercial print and marketing service provider serving churches, nonprofits and small businesses.