But those that are aware of the Foursquare craze, know that you get points for checking in at "venues." One can become "Mayor" by checking in more times than the previous "Mayor." For a business that participates, you can quickly get a picture of who are your biggest fans and reward them accordingly.
What if you are a business that doesn't participate or even know about Foursquare?
Do you know who your "Mayor" is? You should.
All businesses need to know who their "mayor" is. And I'm not talking necessarily about the customer who generates the most revenues annually.
Who is your most frequent visitor to your physical location?
Who orders the greatest number of times via your website?
What about breaking down "mayor" by product line? You could have several "mayors."
Or team with 4-5 strategic partners and designate a "mayor" that uses all of the partners.
Marketing Takeaway: You don't have to be part of Foursquare (although advised) to have some fun with this type of promotion. Depending on the condition of your data, all of this information should be available.
David A Moore is a cross-media marketing junkie fueled by Mountain Dew. His habit is supported as managing partner of Advantage Printing, a commercial print and marketing service provider serving churches, nonprofits and small businesses.
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