In this dog-eat-dog competitive environment, not only is new business harder to get, but you have to watch the cut-throat competition stealing your best customers. While most businesses focus marketing efforts on new customer acquisition, customer retention has become an art and science in its own right. One idea I mentioned in the past, is NOTEPAD marketing.
Being a printer, suggesting NOTEPAD marketing is completely self-serving but it's a great way to keep your name and company in front of your customers and prospects. I like to go the extra mile and personalize the pads not only with the customer's logo, but with the person's name as well. I like to use "From the desk of….". You can provide generic notepads with just your company logo and information for prospects, but I like the idea of personalizing the pads for your best customers and retention marketing.
NOTEPADS are a very useful and handy tool that customers will keep within easy reach on their desk or counter. This means your name and company are always present. I like to think of it as "subliminal" marketing in a way. Your customers have a useful notepad and remember your nice gesture each time it's used.
Notepad Printing Tips
One of the biggest mistakes is trying to put too much of YOUR information on the notepad. Remember, first and foremost, this is a gift. Approach it with that attitude. Let the NOTEPAD do the rest. Include your minimal contact information. Name, number, website. Keep your logo small. Don't go overboard or your customer may not use them and the gesture could have a negative effect. They're not stupid. They know why you are giving them a NOTEPAD. You want more of their business, that's no secret. Keep the pad clean and simple.
Sizes? I like to use 4.25" x 5.5". They are just the right size to leave out on the desk without getting in the way. It's also enough space for logos and other information. But my favorite part is that they will be used more frequently for quick notes. With the larger pads 5.5" x 8.5", you get a feeling of "guilt" or "being wasteful" for jotting a few words down. While the smaller pads can handle anything from one word or phone number to a complete note.
Color or Black only? Color is great. I'm in the business of printing color and full color doesn't cost that much more. Color is guaranteed to pop off the desk of your customer. But…a NOTEPAD in black only ink works also. You can print a ton of them and blanket your targeted customers and keep them stocked and depending on YOU for NOTEPADS.
How many and how often? A great idea is to provide just enough NOTEPADS to last for about 2-3 months. It's an excellent excuse for your customer to call you or for you to drop in to provide more NOTEPADS and offer your services.
Advantage Printing is a commercial print and marketing service provider serving small to mid-sized businesses, nonprofits and churches.
Follow me on Twitter: www.twitter.com/davidamoore