Business cards are the ultimate marketing tool. Or at least they can be if it stands out. Think about it, 9 out of 10 business cards are the traditional shape and size. What makes yours different? I am personally considering a complete redesign of my business card. One of the ways to be different is with something called a die cut.
Die cut business cards provide the opportunity to be creative and leave a lasting impression on your customers and prospects. Here are a few ways to use die cut cards:
Choose the best shape
Business card designs can range from the simple to complex and be created to match any type of business. For example, if you want to promote your window business, you can create a card with the windows cut out of it. Or a bakery may be shaped like a cake with a bite or slice out of it.
Maximize your real estate
Remember to use both sides of the card. On the back, put special offers, your mission statement, or upcoming events. It will cost just a little bit more, but you maximize your investment in this tool.
Select quality paper
If your card is too thin, it's flimsy (although some specialty papers will have a unique impact as well). If the card is too thick, it won't fit into wallets. A glossy finish will accent images, while a matte finish will add richness and depth to colors.
Always, always, always proof. Its well worth the wait and extra time and trouble to proof your card.
After the design and setup, business cards are cheap. After 1000, you're printing for pennies.
Die cut cards can help you develop your brand and strengthen your image. Your customers and prospects will not only hold on to your card, but they'll likely show it off to colleagues or friends. This can exponentially increase the marketing effectiveness.
If you're looking for other unique ways that you can grab attention, give us a call or visit our Idea Page. Our team of creative experts can help you develop marketing materials that stands apart from the crowd.
Advantage Printing is a commercial print and marketing service provider serving small to mid-sized businesses, nonprofits and churches.
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