In this dog-eat-dog competitive environment, not only is new business harder to get, but you have to watch the cut-throat competition stealing your best customers. While most businesses focus marketing efforts on new customer acquisition, customer retention has become an art and science in its own right. One idea I mentioned in the past, is NOTEPAD marketing.
Being a printer, suggesting NOTEPAD marketing is completely self-serving but it's a great way to keep your name and company in front of your customers and prospects. I like to go the extra mile and personalize the pads not only with the customer's logo, but with the person's name as well. I like to use "From the desk of….". You can provide generic notepads with just your company logo and information for prospects, but I like the idea of personalizing the pads for your best customers and retention marketing.
NOTEPADS are a very useful and handy tool that customers will keep within easy reach on their desk or counter. This means your name and company are always present. I like to think of it as "subliminal" marketing in a way. Your customers have a useful notepad and remember your nice gesture each time it's used.
Notepad Printing Tips
One of the biggest mistakes is trying to put too much of YOUR information on the notepad. Remember, first and foremost, this is a gift. Approach it with that attitude. Let the NOTEPAD do the rest. Include your minimal contact information. Name, number, website. Keep your logo small. Don't go overboard or your customer may not use them and the gesture could have a negative effect. They're not stupid. They know why you are giving them a NOTEPAD. You want more of their business, that's no secret. Keep the pad clean and simple.
Sizes? I like to use 4.25" x 5.5". They are just the right size to leave out on the desk without getting in the way. It's also enough space for logos and other information. But my favorite part is that they will be used more frequently for quick notes. With the larger pads 5.5" x 8.5", you get a feeling of "guilt" or "being wasteful" for jotting a few words down. While the smaller pads can handle anything from one word or phone number to a complete note.
Color or Black only? Color is great. I'm in the business of printing color and full color doesn't cost that much more. Color is guaranteed to pop off the desk of your customer. But…a NOTEPAD in black only ink works also. You can print a ton of them and blanket your targeted customers and keep them stocked and depending on YOU for NOTEPADS.
How many and how often? A great idea is to provide just enough NOTEPADS to last for about 2-3 months. It's an excellent excuse for your customer to call you or for you to drop in to provide more NOTEPADS and offer your services.
Advantage Printing is a commercial print and marketing service provider serving small to mid-sized businesses, nonprofits and churches.
Follow me on Twitter: www.twitter.com/davidamoore
Flyers are a popular means of marketing for many companies. They are often mailed to prospects, given out with purchases, used during sales pitches, created as leave-behinds, etc. Given their popularity, prospects are often bombarded with them. Here are a few tips on how to ensure your next order of flyers stands apart from the competition.
Want to create a flyer with a lasting impression? Create a perforated tear-away with your contact information, coupon, or special offer.
Want prospects to keep it? Attach a magnet so it can easily be attached to a fridge, filing cabinet, etc.
If you'd like help brainstorming more ideas on how to ensure your promotional flyers get noticed and increase your sales, stop by today. Our team of design experts would love to help you create marketing materials that will leave your competition in the dust.
Advantage Printing is a commercial print & marketing services provider serving small and mid-sized businesses, nonprofits and churches.
Follow me on Twitter: www.twitter.com/davidamoore
This is a subject that bites me every now and then. And it's not unusual for me to "eat" a re-print once in a while. It never fails that we send a proof back to a customer via email. They return an email saying everything is "OK". Then, once the project is complete, an error is spotted and we are asked to reprint at "NO CHARGE". On small projects and good, loyal customers I don't mind doing a re-print at all. In fact, it's an opportunity to make the relationship even stronger. Because a good customer usually realizes it was their mistake and the re-print is an appreciated favor.
So here are some thoughts from our most recent newsletter:
It may seem like there is never time to proof something thoroughly the first time, but when it is not done, you may end up making time to do the entire job a second time. Just what are some of the things that should be checked during the proofing process? Here is a list to perfect your proofing strategy:
Proof the text.
The first place to start is the text. Review all text for spelling and grammatical correctness, check punctuation, and most importantly, accuracy of content. Making changes to text later in the production process will only slow things down, so make sure that everything is perfect before moving on to the next step.
Proof the images.
Viewing the images on your computer is a great place to start, as long as your screen is calibrated properly, but keep in mind that the colors on-screen will not be a perfect match to the colors that are printed. Be sure to check the size and resolution of the image. For high-level image quality jobs, it may be wise to have a physical proof rather than just an on-screen proof of the images done on professional proofing equipment—you will get a better idea of the true color of the piece.
Proof the pages.
Checking an entire page of an original can be done on screen, but it is also a good idea to print out the pages. Look over the typography, placement of images, illustrations and text, as well as hyphenation and line arrangement, page format, and bleeds.
The difference between a thorough proof and no proof at all is the time you may spend having to redo a job. Taking the time at the beginning will save you time and money in the long run.
Advantage Printing is a commercial print and marketing company serving small and mid-sized businesses, nonprofits and churches.
Follow me on Twitter: www.twitter.com/davidamoore
A study from GI Direct, reported in the Talon Newsletter (3/09), found that over 70% of adults surveyed said they are 5X more likely to respond to properly personalized direct marketing offers vs. non-personalized mailings.
Bob Bly says that personalization almost always increases response rates. In B2B direct marketing, the larger the company and the higher up on the corporate ladder your prospect, the more likely personalization is to pay off. Conversely, middle managers, support staff and sales people respond well to non-personalized mail.
For B2C direct mail, personalization often pays off in mortgage mailings, insurance, banking, and other financial service promotions…and also in mailings to existing customers.
As the saying goes, "Nothing in life is free." And you may agree here as well. But here's the deal:
FREE Business Cards for LIFE program
I can't disclose all the details to my competition, but shoot me an email: firstname.lastname@example.org and we can discuss your situation.
I have to admit it, I'm hooked. Hooked on blogs mostly. They have helped me so much and yet they might be the end of me. I learn so much from other bloggers that I just can't get enough and then I can't find the time to put into practice the valuable things I just learned. Does that make sense? Does anybody else find the same thing happening to them?
The addiction started slowing and quietly. I would slip in a quick read here and there during the day. Then I would block out some time for some serious "extended" reading. I said I was doing some "research". Then I started staying late after work and reading blog after blog after everyone one else had left. That's when I admitted I had a problem.
I am David Moore and I am addicted to blogs. All kidding aside, I am not addicted to the reading of blogs. I hate reading and, unfortunately, so does my 16 year old son. But I am addicted to the wealth of knowledge that can be gained by reading blogs. It's limitless. There is always something new and powerful. It sounds like a drug doesn't it. But it can be good for you.
So, I listed 6 marketing blogs to help you get started on your habit:
Are these the top six marketing blogs of all time? Certainly not. And everyone on that list could list 5-6 blogs off the top of their head and never think of putting their own blog on the list (like I did). These are just some of my favorites. They are widely read and a great start for any wanna be junkie.
If you want to help my blogging habit pay off so I can justify my time online…please visit my websites OBX Advantage and Advantage Printing. (That's my "Call to Action" in marketing terms. I learned that reading a blog.)
Purls are Personalized URL's. Purls allow you to combine direct mail with an interactive website or landing page. You give each and every mail recipient a customer webpage. Sound confusing? Then watch this brief video: Introduction to Purls
The Goal: Increased response rates from direct mail.
You can also check out a couple of our case studies.
A landing page has a form where you capture the critical info. It's the starting point of "monetizing" the lead. But you have to get them there first with a Call to Action. So here's a quick list of suggestions:
For more visit Hubspot's blog post 9 Ways to Optimize Your Links and Draw Attention to Your Calls to Action
Brochures are key piece of marketing collateral and should be a part of your corporate branding strategy. Brochures give you tons of space to promote your business, nonprofit cause, product or service. But with that much space comes an added cost to design and print.
But let's face it, times are tight. So if you are watching how you spend your marketing dollars, here are couple of quick tips to help with brochure design and printing costs.
That's it. As always, put your money in design and color first. Then consider the other bells and whistles.