Purls are Personalized URL's. Purls allow you to combine direct mail with an interactive website or landing page. You give each and every mail recipient a customer webpage. Sound confusing? Then watch this brief video: Introduction to Purls
The Goal: Increased response rates from direct mail.
- Get their attention. When someone receives a postcard with www.vip.com/YourName; you have their attention. We create a unique URL (webpage or landing page) for each person on your list. We do this using digital variable data printing. At the very minimum, the curious check out the website to see what it's all about.
- Gather visitor data. When someone visits their purl, personalized URL, it's a customized landing page which has the same look and feel of the postcard they received. Registration forms are pre-populated and make it easier for respondent to complete any additional information. Once on the landing page, your prospect and learn more, request more, or exit. And the benefit of a personalized landing page, is even if the prospect decides not to give any additional information, you know he at least had enough interest to visit in the first place. This is valuable information you can use in a later campaign.
You can also check out a couple of our case studies.