Twitter used the right way for small business. Twitter is my own "business social experiment". I am into my Twitter experiment approaching 60 days. My followers are growing at a manageable pace and of very good quality. I am not the type to go out and try to get to 1,000 or 20,000 in 30 days. I am just plodding along, learning a great deal from those I follow and trying to offer valuable content while trying to promote my business. After all, Twitter may be social, but as a small business owner, I don't have the time to take out of my business if Twitter can't offer some prospect of putting some money back into the business. And I think Twitter offers that prospect and more.
Here is a great article of one Twitter small business success story.
Follow me on Twitter: @davidamoore