Like it or not, competition is all around us. And in terms of free enterprise, competition is a good thing. In terms of your competitor kicking your butt, not so much. If the latter is the case, your competition has done something better than you or is doing something you're not doing.
So what you need is knowledge. You must know everything going on in your market, including information about your customers, prospects and, of course, your competitors. So take 60 seconds and ask yourself a couple of questions:
What are the top 3 benefits of your competitors?
How is your company unique compared to your competitors?
Finally, would YOU buy from YOU?
The point: Be brutally honest, if you don't think your company can serve your existing target market better than your competitor, you have two options:
QUIT or FIND A NEW TARGET MARKET.
Advantage Printing is a commercial print & marketing services provider serving small and mid-sized businesses, nonprofits and churches.
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