A few weeks ago, I highlighted a direct mail piece from a church that was done very cheaply and very poorly. Today's example is quite the opposite. This supersized postcard does many things correctly. It's the difference between direct mail "heaven" and, well, you know...
Love your comments.
David A Moore is a cross-media marketing junkie fueled by Mountain Dew. His habit is supported at Advantage Printing, a commercial print and marketing service provider serving churches, nonprofits and small businesses.
David, I think using over-sized postcards are the number one way to increase conversions in the trades. Do you find it the same with churches & non-profits or is it more the message considering the demo?
Posted by: Darren Slaughter | August 02, 2010 at 10:51 PM
While I call the 6x11 super-sized/jumbo, others will call the 6x9 similar names. But I love this size. Big impact with no extra postage costs. The card gets the attention, then it's up to the copy and the follow up strategy to convert. Thanks, Darren, for the comment.
Posted by: Davidamoore | August 03, 2010 at 08:46 AM