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August 02, 2010


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Darren Slaughter

David, I think using over-sized postcards are the number one way to increase conversions in the trades. Do you find it the same with churches & non-profits or is it more the message considering the demo?


While I call the 6x11 super-sized/jumbo, others will call the 6x9 similar names. But I love this size. Big impact with no extra postage costs. The card gets the attention, then it's up to the copy and the follow up strategy to convert. Thanks, Darren, for the comment.

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